Etsy business cards9/25/2023 It wouldn’t be as obvious that it’s a holiday ornament if it was hanging against a solid-colored background, so the seasonal festivity gives it context. The Ruth Bader Ginsburg ornament below by Studio118Art is case-in-point for both. There are also times when adding graphics to an image may help sell your item by giving it context or sharing important information. Or better yet, it can help them see how it will solve a problem for them (Everyone buys problem-solving products!) or aspire to experience your image projects. The image below of a wool rug from CarpathianCrfts shows a casual, barefoot-chic lifestyle that their target customers aspire to. Other times, merchandising in a lifestyle setting or another context helps buyers imagine your item in their world. Sometimes a product shows best all by itself, as evidenced by the personalized tech organizer below, sold by CathanCreations. Include more than one photo per product if there are multiple angles worth showing. (No one reads product descriptions unless they’re already interested.) This means your photos need to be shot in great light with minimal distractions so images are crisp, professional looking, and clearly focused on your products. Considering the attention span and speed of internet shoppers, you have about two seconds to seduce potential customers, and it has to happen with product photography.
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